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Hearthlight/Q1 2026/ongoing/solo build/live in production

The Empress tarot card, gold-leaf illustration on forest green from a licensed independent-artist deck

// III · The Empress · licensed gold-leaf deck on forest green

A meal planner with a witchy twist.

Built solo, running at hearthlight.app.

346K

Lines of code

90

Prisma models

294

API routes

22

Major Arcana, drawn

Shipped and taking signups.

Three pages straight from the production deploy. Scroll inside each frame, or open the real thing.

hearthlight.app
Hearthlight homepage, full page. Night-sky hero with drifting tarot cards and the Save Hours, Reduce Waste, Cook with Magic headline, then stats, testimonials, the four feature pillars, the three-step workflow, and three pricing tiers.
HomepageNight-sky hero, four feature pillars, the three-step workflow, and all three Stripe tiers on one scroll.
hearthlight.app/pricing
Hearthlight pricing page, full page. Free Hearth Keeper, seven dollar Kitchen Mystic, fifteen dollar Coven Leader, a real-impact savings band, a feature comparison table, and an FAQ.
PricingHearth Keeper free, Kitchen Mystic $7, Coven Leader $15. The comparison table runs 26 feature rows deep.
hearthlight.app/how-it-works
Hearthlight how-it-works page, full page. From Pantry to Table in 5 Simple Steps: tell us what you have, get personalized recipes, plan your week, shop with live pricing, cook with intention.
How it worksFrom pantry to table in five steps, ending at cook-with-intention and the planetary hours.

Full-page captures of the production deploy. Scroll inside each frame to read the page end to end.

The product, surface by surface.

Tarot engine, correspondence database, pantry, pricing, and the same pages at phone width. The lanes drift; click any capture to enlarge it.

01 · the witchy layer

02 · the practical layer

03 · at phone width

The day starts with a card.

The daily draw flows straight into the meal plan: the card reveals, the interpretation appears, a recipe pairing follows. In production the reading comes from GPT-4 with the user’s history and the current moon phase.

Daily readingWaxing Crescent
Upright

// 8 cards from the Major Arcana · localStorage persists today's draw

// planetary hours

A cron computes the planetary hours every hour, for wherever the household lives. Each of the seven classical planets got its own portrait.

// Chaldean order · Saturn through the Moon · art shipped in the product

  • Saturn, painted planet portrait from the Hearthlight planetary hours feature

    I · Saturn

  • Jupiter, painted planet portrait from the Hearthlight planetary hours feature

    II · Jupiter

  • Mars, painted planet portrait from the Hearthlight planetary hours feature

    III · Mars

  • Sun, painted planet portrait from the Hearthlight planetary hours feature

    IV · Sun

  • Venus, painted planet portrait from the Hearthlight planetary hours feature

    V · Venus

  • Mercury, painted planet portrait from the Hearthlight planetary hours feature

    VI · Mercury

  • Moon, painted planet portrait from the Hearthlight planetary hours feature

    VII · Moon

The Major Arcana, click to flip.

The deck is licensed from an independent artist, gold leaf on forest green, chosen to read like a kitchen grimoire. Each card carries its keywords and a one-sentence read in Hearthlight’s voice. Tap a card to reveal it, or flip the whole deck at once.

The Major Arcana

Tap any card to reveal.

0 of 12 revealed

// 10 more in production · full 22-card deck ships in the live app

// 22 Major Arcana · click to flip · use Flip all for the full reveal

A household OS that takes the moon seriously.

Most meal apps treat cooking as inventory management. Hearthlight treats the kitchen as the center of a household, so seasonality, intention, the moon, and the grocery budget all live in the same data model.

Built solo: 90 Prisma models, 294 API routes, three specialized AI agents, three Stripe tiers, multi-household roles, and live Kroger pricing. The witchy layer is half the schema.

// what shipped

  • Brand identity
  • Marketing site
  • Recipe library
  • Daily tarot
  • Moon + sabbat planning
  • AI meal planning
  • Pantry + inventory
  • Kroger price integration
  • Receipt OCR
  • Shopping lists
  • Stripe + 3 tiers
  • Multi-household roles

Got a similar build? Let’s talk.

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