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Tools that
actually work.

Diagnostic tools, production code, and operating systems built from 20+ years of shipping real DTC infrastructure. Start with a $129 store audit or grab a production-ready code package. Everything here was built for client work first, then packaged so you can use it yourself.

$ ls /tiers
$129DTC Stack Audit$497The Operator's Stack$1,997One-Person Studio OS
// each tier builds on the last.

Pick the layers you actually need.

Toggle the departments. The tier and monthly estimate update live. Note: this is the bridge retainer pricing - the product ladder is coming Q2 to Q4.

Pick your depth. Go as deep as you need.

Start with an audit to see where you stand. Step up to templates and systems when you're ready to build. Each tier builds on the last.

01 / Entry / Diagnostic report

$149

CAPI Leak Report

// AVAILABLE NOW

Send us your Shopify store and a handful of screenshots. Within 72 hours we run 14 checks across tracking, data quality, Shopify integration, consent, and attribution, and deliver an interactive report that names every leak with a dollar-impact estimate. A short Loom walks you through the findings so you can hand the report to any engineer or agency and know exactly what to fix.

// what’s inside

  • 14-point diagnostic across tracking, data quality, Shopify, consent, and attribution
  • Interactive report inside your dashboard with expandable evidence cards
  • Dollar-impact estimate per leak, sorted by size
  • Short personal Loom walkthrough from Michael
  • Grade from A to F so you can benchmark progress after fixes
  • Prioritized top 3 fixes you can act on this week
> View full detail
Most popular

02 / Mid / Course + Templates

$497

The Operator's Stack

// PREORDER OPEN / SHIPS Q3 2026

Video course (6-8 hours) plus production templates, a Claude Code skills pack, and an async Slack channel for 6 months. Five modules covering the full stack: CAPI implementation, analytics dashboard architecture, Shopify theme performance, Claude Code for DTC operations, and the integration layer that ties them together.

// what’s inside

  • 6-8 hours of video instruction across 5 modules
  • Production templates for each module
  • Claude Code skills pack
  • 6 months async Slack access
  • Session recordings for all live Q&A
> View full detailOr join waitlist

03 / Flagship / Full system

$1,997

One-Person Studio OS

// SHIPS Q4 2026

The complete operating model for running a solo practice. Everything in the Operator's Stack plus: business operations playbook, pricing and positioning framework, client onboarding templates, agent orchestration library, quarterly live Q&A for 12 months.

// what’s inside

  • Everything in the Operator's Stack
  • Business operations playbook
  • Pricing and positioning framework
  • Client onboarding templates
  • Agent orchestration library
  • Quarterly live Q&A for 12 months
> View full detail

Code you can ship today.

Production-ready code pulled from real client builds. Buy once, use it in your projects, get updates as the tools improve. These aren't tutorials or templates - they're the actual code running in production stores right now.

Productized / Shopify

Q3 2026

$349

one-time

DTC Theme Starter

A production Shopify theme for DTC brands, with Meta CAPI already wired and Core Web Vitals tuned.

> View detailOr waitlist

Productized / AI Workflows

Q2 2026

$99

one-time

DTC Audit Skills Pack

4 production Claude Code skills that audit your DTC Shopify stack.

> View detailOr waitlist

Need something custom? A few slots are open through year-end.

If your problem is bigger than a product, I take on a handful of retainer clients each year. Limited availability through December 2026.

> CHECK_AVAILABILITY