CAPI Leak Report / Entry / Diagnostic report
Find the leaks in your Meta CAPI setup.
A 14-point diagnostic that shows you, with evidence, how much revenue your tracking is quietly missing.
// what a tracking leak looks like
Browser events fire, but the pixel drop eats a chunk before anything reaches the server. Hover the gap to see what a clean server-side handoff fixes.
// the problem
If you run a Shopify store and spend on Meta ads, your CAPI setup is almost certainly missing some portion of your purchases. Most stores we look at recover 20 to 40 percent of their tracked revenue once their server-side events, deduplication, and consent are wired up correctly. You can not fix what you can not see. This report shows you exactly what is broken, with screenshots and dollar estimates, so a fix path is obvious.
// the promise
Inside 72 hours you know where the leaks are, how much each one is costing, and what to fix first.
// this is for you if
- You run a Shopify store spending on Meta ads
- Your ROAS in Ads Manager never quite matches what Shopify reports
- You want a second opinion before hiring someone to rebuild your tracking
- You inherited a stack and need to know what the previous team left broken
// what’s inside
01 / Tracking layer
Five checks on whether your pixel and server-side CAPI are firing, deduplicated, hashing PII, and covering iOS Safari traffic that ATT would otherwise block.
- $Client-side Meta pixel firing
- $Server-side CAPI via Stape or equivalent
- $Event ID deduplication
- $PII hashing (SHA-256)
- $iOS Safari / ATT coverage
02 / Data quality
Three checks on the signal Meta is actually receiving: match quality, event coverage, and advanced matching parameters.
- $Match quality score
- $Event coverage across the 9 standard events
- $Advanced matching parameters per event
03 / Shopify integration
Three checks on whether Shopify is handing Meta the right data: checkout extensibility, thank-you page alignment, and refund handling.
- $Checkout extensibility + web pixel
- $Thank-you page dataLayer alignment
- $Refund / cancellation events
04 / Consent + compliance
Two checks that keep Meta able to serve ads to EU and UK traffic while staying on the right side of GDPR and app double-fires.
- $Consent Mode v2 configuration
- $Double-fire conflicts (Klaviyo, Triple Whale, Northbeam)
05 / Attribution reconciliation
One check that compares Shopify revenue to Meta-attributed revenue and quantifies the gap you are currently making decisions against.
- $Shopify vs Meta 30-day revenue delta
// outcomes (from real implementations)
14
Checks per report
72h
From intake to delivery
20-40%
Typical recoverable revenue
1
Personal Loom per buyer
// common questions
Is this an automated crawler?
No. A real person runs the checks against your store and the screenshots you send, then records a short Loom walking you through the findings. Automated tools miss the context that makes the dollar estimates honest.
What do I need to send you?
Your Shopify store URL, a read-only Admin API token, your Meta Ads Manager business and pixel IDs, GTM container IDs, Stape info if you have it, your last 30 days of Shopify and Meta revenue totals, and a few screenshots. The intake form walks you through all of it after you buy.
How fast will I get it?
Within 72 hours of your intake submission. You will see status updates inside your dashboard and get an email when the report is ready.
What if my report comes back mostly passing?
That is a great outcome. You get written confirmation your setup is clean, a match-quality benchmark to hold against future changes, and the Loom covers anything worth watching.
Do you offer refunds?
Yes, if you are not satisfied with the report we refund you. Email michael@michaeldishmon.com within 14 days of delivery.
Is this only for Shopify?
Most of the checks apply to any store, but a few (checkout extensibility, thank-you dataLayer) are Shopify-specific. If you are on Woo or a custom storefront, reach out first and we can tell you which checks still apply.
// proof: this is what it looks like in production
Not sure which tier? Start at the bottom. Work up.