SHOPIFY·APR 23·13 MIN
A cross-browser video section for Shopify themes
A shopify video section cross browser walkthrough: the IntersectionObserver pattern that makes Safari, Chrome, and Firefox all behave without third-party deps.
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Topical cluster
DTC Shopify Infrastructure
The engineering decisions behind a DTC store that scales past the Dawn-theme ceiling. Metafield-driven sections, agent-orchestrated theme builds, headless-or-not decision frameworks, and the tradeoffs nobody writes about until the rebuild is already in flight.
12 postsFor: DTC founders and in-house engineers rebuilding a $2M+ storefront
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SHOPIFY·APR 23·10 MIN
Setting a performance budget for a DTC Shopify theme
The shopify performance budget I set on DTC theme builds: LCP, INP, JS, CSS, images, and fonts with the numbers and why each ceiling matters.
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SHOPIFY·APR 23·11 MIN
Shopify sections vs blocks: when each one wins
A decision rubric for shopify sections vs blocks. Four forks, three recent theme builds, and where each schema shape quietly breaks down at scale.
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SHOPIFY·APR 23·13 MIN
The six-block PDP conversion framework for DTC Shopify
Six blocks in a fixed order for DTC Shopify product pages. The PDP conversion framework most brands past 2M converge on once the theme is rebuilt.
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SHOPIFY·APR 23·12 MIN
Migrating legacy Shopify content to metafields
A step-by-step Shopify metafield migration: inventory the legacy content, define the schema, bulk-write via Admin API, and switch the theme without downtime.
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SHOPIFY·APR 23·10 MIN
A Shopify development loop that pairs with Claude Code agents
A 12-month retrospective on a Shopify dev loop that pairs with agents: what worked, what didn't, and the rhythm I run when an AI writes the first pass.
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SHOPIFY·APR 23·12 MIN
Hitting Core Web Vitals on a DTC Shopify theme
A step-by-step walkthrough for hitting green Shopify Core Web Vitals on DTC: LCP under 2s, CLS near zero, and the third-party script diet that gets you there.
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SHOPIFY·APR 23·13 MIN
Shopify cart drawer upsells without breaking CAPI
A field-tested Shopify cart drawer upsell pattern that keeps Meta CAPI dedup intact: shared event_ids, server-side AddToCart, and app-layer guardrails.
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SHOPIFY·APR 22·11 MIN
Shopify Admin API rate limits without melting the bucket
A working backoff pattern for Shopify Admin API rate limits: REST + GraphQL cost math, retry-after handling, and where the queue belongs.
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SHOPIFY·APR 22·9 MIN
Shopify Hydrogen vs Liquid in 2026: honest tradeoffs
An honest decision log on Shopify Hydrogen vs Liquid in 2026: where headless still wins, where Liquid quietly won, and how to pick without regret.
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SHOPIFY·APR 22·8 MIN
Claude Code skills I use for day-to-day Shopify work
Six Claude Code skills I actually use on DTC Shopify theme work: section scaffolds, metafield migrations, CAPI wiring, and rate-limit backoffs.
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Put this to work
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
> See the Shopify Theme StarterOther clusters
Attribution
Attribution & CAPI
Server-side tracking, dedup, and the math behind DTC attribution.
Healthcare
Healthcare & Compliance
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Solo brand
Creative-Tech Solo Brand
The hybrid creative-director-who-codes operating system.
Pricing
Services Business & Pricing
Productizing services, pricing strategy, and the retainer exit.
Lifecycle
Email & Lifecycle Marketing
Klaviyo flow architecture, retention math, and the LTV playbook.
Agents
AI Agent Engineering
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Analytics
Analytics & Data Infrastructure
GA4, BigQuery, and the warehouse-first analytics rebuild.
Conversion
Ecommerce Conversion & UX
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
Programmatic SEO
Programmatic SEO & Content Ops
Scaling content without burning author brand authority.
Paid Social
Paid Social Performance
Meta, TikTok, and Google Ads for DTC operators who also own the data.
Brand
Brand Architecture & Design Systems
Visual identity, naming ladders, and design systems that scale with the business.
Shopify Apps
Shopify App Ecosystem
Selecting, configuring, and replacing the third-party stack on Shopify.
Fractional
Fractional Ops & Service Leadership
Running a high-leverage fractional practice without becoming an agency.
Image AI
Local AI Image Generation
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
Let’s fix
some problems.
Instead of briefing four vendors, you work with one person across brand, code, infrastructure, compliance, and growth. You get dated receipts, published pricing, and an agent library you own after the engagement ends. You work with me directly. That’s kind of the whole point.
or email direct hello@michaeldishmon.com