Topical cluster
How to ship large volumes of SEO content without triggering a Helpful Content demotion. Topical cluster architecture, entity SEO, MDX as a CMS, AI-assisted grounding, schema strategy, and the content operations loop that keeps quality above Google's evolving thresholds.
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PROGRAMMATIC SEO·APR 23·8 MIN
A pattern library for topical cluster architecture on DTC sites, covering pillar selection, spoke depth, internal linking, and Google's topical authority model.
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PROGRAMMATIC SEO·APR 23·7 MIN
A walkthrough of Product, Offer, Brand, Review, and Breadcrumb schema for DTC product pages in 2026, including the first-party review gate Google added.
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PROGRAMMATIC SEO·APR 23·7 MIN
A contrarian take on programmatic SEO and the Helpful Content Update. The risk is not scale or AI authorship. The risk is utility. Here is how to design for it.
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PROGRAMMATIC SEO·APR 23·7 MIN
A decision log for using MDX in a Git repository as the primary content management system, with the tradeoffs against headless CMS and WordPress for DTC sites.
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PROGRAMMATIC SEO·APR 23·7 MIN
A pattern library for automated internal linking on programmatic sites, covering semantic neighbors, anchor variation, and how to avoid the link-farm trap.
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PROGRAMMATIC SEO·APR 23·8 MIN
A pattern library for entity SEO in ecommerce, covering Wikipedia, Wikidata, Organization schema, and the entity graph that Google actually reads.
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PROGRAMMATIC SEO·APR 23·7 MIN
Field notes on eight E-E-A-T signals small brands can actually set up without a PR budget, covering author pages, schema, external coverage, and review cadence.
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PROGRAMMATIC SEO·APR 23·7 MIN
Field notes on Core Web Vitals and SEO ranking correlation in 2026, including the INP switch that replaced FID and why DTC Shopify stores fail it quietly.
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PROGRAMMATIC SEO·APR 23·7 MIN
Field notes on running an AI writer agent swarm for programmatic SEO: the orchestration pattern, quality control, and where velocity actually compounds.
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PROGRAMMATIC SEO·APR 23·7 MIN
The tension between author-brand SEO and programmatic scale is real. Here is where the line actually sits in 2026, and why named authors change the math.
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PROGRAMMATIC SEO·APR 23·7 MIN
Field notes on what real grounding looks like inside an AI writer agent pipeline, including the five grounding levels and where most AI content fails the test.
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Other clusters
Attribution
Attribution & CAPI
Server-side tracking, dedup, and the math behind DTC attribution.
Shopify
DTC Shopify Infrastructure
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
Healthcare
Healthcare & Compliance
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Solo brand
Creative-Tech Solo Brand
The hybrid creative-director-who-codes operating system.
Pricing
Services Business & Pricing
Productizing services, pricing strategy, and the retainer exit.
Lifecycle
Email & Lifecycle Marketing
Klaviyo flow architecture, retention math, and the LTV playbook.
Agents
AI Agent Engineering
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Analytics
Analytics & Data Infrastructure
GA4, BigQuery, and the warehouse-first analytics rebuild.
Conversion
Ecommerce Conversion & UX
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
Paid Social
Paid Social Performance
Meta, TikTok, and Google Ads for DTC operators who also own the data.
Brand
Brand Architecture & Design Systems
Visual identity, naming ladders, and design systems that scale with the business.
Shopify Apps
Shopify App Ecosystem
Selecting, configuring, and replacing the third-party stack on Shopify.
Fractional
Fractional Ops & Service Leadership
Running a high-leverage fractional practice without becoming an agency.
Image AI
Local AI Image Generation
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
Instead of briefing four vendors, you work with one person across brand, code, infrastructure, compliance, and growth. You get dated receipts, published pricing, and an agent library you own after the engagement ends. You work with me directly. That’s kind of the whole point.
or email direct hello@michaeldishmon.com
