CONVERSION·APR 23·9 MIN
The UX debt paydown sprint for inherited Shopify stores
Field notes on running a UX debt paydown sprint on an inherited Shopify store: the sequence, the blast radius, and the merchandising team signoff.
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Topical cluster
Ecommerce Conversion & UX
Conversion rate optimization grounded in real Shopify rebuilds. Which PDP layouts actually convert on mobile, cart drawer versus cart page math, checkout extension patterns, collection filtering that scales, and the CRO tests worth running when you're under 5,000 sessions a day.
12 postsFor: DTC founders and in-house engineers rebuilding a storefront for conversion
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CONVERSION·APR 23·8 MIN
Trust signal placement: what moves the PDP conversion number
Field notes on which PDP trust signals actually move the conversion number, where to place them on mobile, and which ones are decorative noise.
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CONVERSION·APR 23·10 MIN
Shopify site speed and Core Web Vitals: the 48-hour fix list
The 48-hour Core Web Vitals fix list for Shopify stores: the specific actions that move LCP under 2.5s and INP under 200ms without breaking the theme.
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CONVERSION·APR 23·9 MIN
Shopify Plus checkout extensions that ship revenue
The Shopify Plus Checkout Extensibility patterns that actually ship revenue in 2026: upsells, trust, post-purchase, and the extension points that hold up.
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CONVERSION·APR 23·8 MIN
Search experience for DTC catalogs: three tiers that work
The DTC catalog search decision in 2026: when native Shopify search works, when Search and Discovery pays off, and when third-party search is worth it.
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CONVERSION·APR 23·10 MIN
PDP patterns that actually convert on mobile in 2026
The PDP patterns that hold up on mobile in 2026: above-the-fold composition, gallery, sticky CTA, trust layer, and the specific decisions that move conversion.
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CONVERSION·APR 23·8 MIN
One-time versus subscription on the PDP: the layout that wins
A decision log on PDP layout between one-time and subscription: which default belongs on which product, and why layout tells the shopper what to pick.
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CONVERSION·APR 23·8 MIN
Mobile-first patterns older Shopify themes still get wrong
Field notes on mobile-first patterns older Shopify themes still get wrong: tap targets, viewport meta, sticky CTAs, and the desktop-thinking traces.
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CONVERSION·APR 23·9 MIN
Collection filtering UX that scales past 50 products
Collection page filtering UX that holds up past 50 products: the mobile drawer pattern, filter state, facet hierarchy, and the merchandising trap.
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CONVERSION·APR 23·9 MIN
Cart drawer versus cart page: the decision nobody explains
Cart drawer versus cart page in 2026: the decision framework for DTC Shopify stores, the iOS Safari gotchas, and when the cart page actually wins.
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CONVERSION·APR 23·9 MIN
A/B test design for small-traffic DTC: what you can learn
A contrarian essay on A/B testing for small-traffic DTC brands: why the standard playbook does not work, and what produces real decisions instead.
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Put this to work
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
> See the Shopify Theme StarterOther clusters
Attribution
Attribution & CAPI
Server-side tracking, dedup, and the math behind DTC attribution.
Shopify
DTC Shopify Infrastructure
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
Healthcare
Healthcare & Compliance
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Solo brand
Creative-Tech Solo Brand
The hybrid creative-director-who-codes operating system.
Pricing
Services Business & Pricing
Productizing services, pricing strategy, and the retainer exit.
Lifecycle
Email & Lifecycle Marketing
Klaviyo flow architecture, retention math, and the LTV playbook.
Agents
AI Agent Engineering
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Analytics
Analytics & Data Infrastructure
GA4, BigQuery, and the warehouse-first analytics rebuild.
Programmatic SEO
Programmatic SEO & Content Ops
Scaling content without burning author brand authority.
Paid Social
Paid Social Performance
Meta, TikTok, and Google Ads for DTC operators who also own the data.
Brand
Brand Architecture & Design Systems
Visual identity, naming ladders, and design systems that scale with the business.
Shopify Apps
Shopify App Ecosystem
Selecting, configuring, and replacing the third-party stack on Shopify.
Fractional
Fractional Ops & Service Leadership
Running a high-leverage fractional practice without becoming an agency.
Image AI
Local AI Image Generation
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
Let’s fix
some problems.
Instead of briefing four vendors, you work with one person across brand, code, infrastructure, compliance, and growth. You get dated receipts, published pricing, and an agent library you own after the engagement ends. You work with me directly. That’s kind of the whole point.
or email direct hello@michaeldishmon.com