LIFECYCLE·APR 23·9 MIN
Win-back email cadence for DTC: when to give up on a subscriber
Field notes on win-back email cadence for DTC. The specific timings I use, the sunset rule, and why fewer emails usually beats more.
READ →
Topical cluster
Email & Lifecycle Marketing
The email and SMS infrastructure DTC operators keep getting wrong. Welcome flow architecture, post-purchase cadence, win-back math, deliverability fundamentals, and the Klaviyo-to-warehouse pipe that finally makes retention reports stop lying. Grounded in real DTC deployments.
12 postsFor: DTC retention leads and founders rebuilding lifecycle after a Klaviyo drift year
Go deeper
LIFECYCLE·APR 23·10 MIN
How to architect a DTC welcome series that actually converts
The DTC welcome email series I ship: six emails, the decisions behind each step, the splits that matter, and the mistakes that kill conversion.
READ →
LIFECYCLE·APR 23·8 MIN
Transactional email deliverability: the forgotten inbox tax
An incident postmortem on transactional email deliverability in DTC. Why the default Shopify sending domain costs reputation, and the fix that took a quarter.
READ →
LIFECYCLE·APR 23·8 MIN
SMS vs email for DTC: the decision matrix I use with clients
A per-flow decision matrix for SMS versus email in DTC lifecycle. When SMS earns its slot, when email is enough, and how to coordinate both channels.
READ →
LIFECYCLE·APR 23·9 MIN
Predictive LTV in Klaviyo: how much to trust the number
A contrarian take on Klaviyo's predictive LTV feature. Where the model is calibrated, where it quietly lies, and what to use instead for real decisions.
READ →
LIFECYCLE·APR 23·10 MIN
The post-purchase flow that adds LTV without feeling pushy
A seven-touch post-purchase email flow for DTC that earns repeat purchases without annoying the customer. Timing, copy, exits, and the review-request placement.
READ →
LIFECYCLE·APR 23·9 MIN
The Klaviyo and Shopify data sync gaps nobody documents
Field notes on the Klaviyo-Shopify sync failures I keep finding in DTC audits. Subscription rebills, line-item properties, tax inclusive pricing, and what breaks.
READ →
LIFECYCLE·APR 23·8 MIN
Klaviyo segmentation patterns for small-catalog DTC stores
A pattern library of Klaviyo segmentation strategies for DTC brands with under 50 SKUs. Seven patterns that earn their complexity and five that do not.
READ →
LIFECYCLE·APR 23·9 MIN
Email deliverability for DTC: DMARC, SPF, and DKIM plainly
A plain-language walkthrough of DMARC, SPF, and DKIM for DTC operators. What each one does, how to configure them in Klaviyo, and what breaks without them.
READ →
LIFECYCLE·APR 23·9 MIN
Cart abandon vs browse abandon: which deserves the spend
A decision log for DTC operators choosing between cart abandon and browse abandon flows. Revenue per send, intent signal, and when to run both.
READ →
LIFECYCLE·APR 23·8 MIN
Planning a Black Friday email calendar that does not implode
A decision log for building a DTC Black Friday email calendar that does not burn the list. Cadence, segmentation, deliverability, and timing.
READ →
Put this to work
Klaviyo flow architecture, retention math, and the LTV playbook.
> Get the DTC Stack AuditOther clusters
Attribution
Attribution & CAPI
Server-side tracking, dedup, and the math behind DTC attribution.
Shopify
DTC Shopify Infrastructure
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
Healthcare
Healthcare & Compliance
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Solo brand
Creative-Tech Solo Brand
The hybrid creative-director-who-codes operating system.
Pricing
Services Business & Pricing
Productizing services, pricing strategy, and the retainer exit.
Agents
AI Agent Engineering
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Analytics
Analytics & Data Infrastructure
GA4, BigQuery, and the warehouse-first analytics rebuild.
Conversion
Ecommerce Conversion & UX
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
Programmatic SEO
Programmatic SEO & Content Ops
Scaling content without burning author brand authority.
Paid Social
Paid Social Performance
Meta, TikTok, and Google Ads for DTC operators who also own the data.
Brand
Brand Architecture & Design Systems
Visual identity, naming ladders, and design systems that scale with the business.
Shopify Apps
Shopify App Ecosystem
Selecting, configuring, and replacing the third-party stack on Shopify.
Fractional
Fractional Ops & Service Leadership
Running a high-leverage fractional practice without becoming an agency.
Image AI
Local AI Image Generation
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
Let’s fix
some problems.
Instead of briefing four vendors, you work with one person across brand, code, infrastructure, compliance, and growth. You get dated receipts, published pricing, and an agent library you own after the engagement ends. You work with me directly. That’s kind of the whole point.
or email direct hello@michaeldishmon.com