Entry / Diagnostic report
$149
CAPI Leak Report
A 14-point diagnostic of your Meta Conversions API setup, delivered inside your dashboard within 72 hours.
// available nowbuy
michael@dishmon-ops$zsh
LIVE00:00:00UTC
Five departments. One person. You talk to me the whole time.
> scan
If you’re running a $2-10M DTC brand, you probably know the feeling: Shopify, Meta, and GA4 never agree on what you made last month. I help by being one person who can plug the server-side tracking, write the copy, ship the theme, build the Klaviyo flows, and rank the SEO. Less telephone, more getting stuff done.
// tail -f /var/log/opsLIVE
// tail -f /var/log/streamLIVE
// editor / lead-magnet.tsutf-8 · ts
NOTE 02 / WHAT I DO
If you’re running a $2-10M DTC brand, you probably know the feeling: Shopify, Meta, and GA4 never agree on what you made last month. I help by being one person who can plug the server-side tracking, write the copy, ship the theme, build the Klaviyo flows, and rank the SEO. Less telephone, more getting stuff done.
What you should expect from one hire, in the same week.
If you’re splitting this work across a brand shop, a Shopify dev, a martech consultant, a compliance advisor, and a content agency, you already know how much time gets lost in translation. Here’s what a single engagement can cover:
- 01Concept a brand campaign
- 02Write ads, emails, and landing pages
- 03Build the Shopify theme
- 04Ship CAPI + Stape so ROAS stops lying
- 05Write the SEO content and rank it
- 06Build the Klaviyo flows
- 07Set up the analytics dashboard
- 08Define who the customer actually is
That’s what one engagement actually looks like. All eight capabilities, one brain, shipped in the same week. I’ve been doing this for 20+ years across brand, code, tracking, and ops. It’s a weird combination of skills, but it turns out to be really useful.
$ cat /var/log/scope.md | tail -1
01a designer→a design director
02a developer→an engineering manager
03a marketer→running a marketing ops team
04a copywriter→an editorial director
05a homelab hacker→a cloud ops lead
“I've worn all five hats. Turns out they fit pretty well together.”
$ diff applied. exiting.
Three paths.
Pick yours.
A quick route to the part of the site that matches you.
The work speaks for itself.
Tracking fixed. Pages shipped. Pipelines unclogged. Below are three receipts with dated numbers you can expect a similar engagement to return.
$ git log --oneline --since="2024" | wc -l
Running experiments. Everything here is live.
Interactive code experiments I build between client ships. Shaders, particle fields, type specimens, canvas toys. Play with any of them right here. There are 19 in the full lab.
$ ls /lab/ | head
SEC.05 / WRITING / 199 POSTS / 15 CLUSTERS
Field notes from inside the stack.
Browse all writing →Build logs, case studies, post-mortems, and decision logs from inside a DTC and martech stack I actually ship. Organized by cluster, not date - each section below is a working map of a domain.
SEC.00 / CLUSTERS / 15 TOPICS
Browse by cluster
Cluster
Attribution
Server-side tracking, dedup, and the math behind DTC attribution.
Cluster
Shopify
Theme architecture, metafields, agent-orchestrated builds, Hydrogen decisions.
Cluster
Healthcare
HIPAA-aware Next.js, audit trails, and regulated DTC patterns.
Cluster
Solo brand
The hybrid creative-director-who-codes operating system.
Cluster
Pricing
Productizing services, pricing strategy, and the retainer exit.
Cluster
Lifecycle
Klaviyo flow architecture, retention math, and the LTV playbook.
Cluster
Agents
Claude Code sub-agents, MCP servers, skills, and the orchestration stack.
Cluster
Analytics
GA4, BigQuery, and the warehouse-first analytics rebuild.
Cluster
Conversion
PDP patterns, cart decisions, checkout extensions, and the CRO stack.
Cluster
Programmatic SEO
Scaling content without burning author brand authority.
Cluster
Paid Social
Meta, TikTok, and Google Ads for DTC operators who also own the data.
Cluster
Brand
Visual identity, naming ladders, and design systems that scale with the business.
Cluster
Shopify Apps
Selecting, configuring, and replacing the third-party stack on Shopify.
Cluster
Fractional
Running a high-leverage fractional practice without becoming an agency.
Cluster
Image AI
Running Flux, Z-Image, and Qwen locally without the cloud-API bill.
Scroll to browse all 15 topics
SEC.01 / LATEST / UPDATED 2026-04-24
Latest
- 04-24/26A Content Hero Image Design System Across 188 Articles9M
- 04-24/26The image feedback ledger that became a prompt taxonomy12M
- 04-24/26The Mac-to-Windows GPU pipeline for local image AI13M
- 04-24/26Before 60 writer agents ship: grep your MDX component props12M
- 04-24/26mflux ate my Mac: the safety wrapper I wish I'd written first13M
- 04-24/26Tokens as a budget: SESSION_STATE and the paste handoff11M
- 04-24/26How to Ship 20 Component Variants With Real Design Variety11M
Attribution & CAPI
12 articlesEverything about getting Meta, Google, and Klaviyo to agree on what a conversion is. Pixel to CAPI migrations, event_id dedup patterns, consent-mode gotchas, and the forensic work of finding the 30% of conversions your reports are missing. Each piece is grounded in a real DTC rebuild.
Hub·10 min read
The field guide to Meta CAPI for DTC operators
A pattern-library field guide to Meta CAPI for DTC operators. Six failure shapes, six working fixes, grounded in a 48-hour Shopify rebuild.
Read article
APR 22 · 8 min
Attribution windows after iOS and Android privacy updates
Field notes on how attribution windows ios android shifts changed what Meta and GA4 actually measure, and what DTC operators should do in 2026.
APR 22 · 9 min
Debugging CAPI payload mismatches in production
A postmortem on capi payload mismatch debugging. Three root causes, the verification sequence, and the fix that held in production at a Shopify DTC.
APR 22 · 10 min
CAPI for subscription commerce without double counting
A tutorial on capi subscription commerce. How to fire new-acquisition and rebill events so Meta optimizes against the right DTC cohort, not rebills.
APR 22 · 13 min
Pushing Meta CAPI match quality score from 6 to 9
A tutorial on meta capi match quality score improvement. The field-by-field moves that took a DTC Shopify store from a 6 to a 9 in a production rebuild.
APR 22 · 12 min
Hashing PII for CAPI purchase events without leaks
A tutorial on capi purchase event pii hashing. The six-step pipeline that normalizes, hashes, and keeps raw values out of every log sink in production.
APR 22 · 11 min
Wiring CAPI events around Klaviyo flow triggers
A pattern-library look at capi klaviyo flow integration. Three DTC failure modes where server events and triggers fire out of order, and the fix.
APR 22 · 14 min
Consent Mode v2 and CAPI - what actually fires on your server
A pattern-library breakdown of consent mode v2 capi behavior across four consent states, with the DTC failure modes each one produces on Meta attribution.
APR 22 · 11 min
Event_id strategy across Shopify Pixel, CAPI, and GTM
A shopify event_id strategy that holds across Pixel, CAPI, and GTM. Five steps with Liquid, GTM web, and server snippets from a Q2 2024 rebuild.
APR 22 · 9 min
Reconciling GA4, Meta, and Shopify purchase counts
The short, full, and nuanced answer on ga4 meta shopify reconciliation. Five sources of variance and the one number to trust per question asked.
APR 22 · 10 min
Why DTC brands should run lift tests over last-click
A contrarian case on lift test vs last click dtc attribution. Why last-click misreads incrementality and how a cheap geo lift gives the real answer.
APR 22 · 9 min
Stape vs self-hosted GCP for a server container
A decision log on stape vs gcp server container hosting for a Shopify CAPI rebuild. Costs, control, and the tradeoffs that changed my mind on the pick.
Pick the tier that matches your problem.
If you need the workflow, start at the entry tier. If you need templates you can drop into your stack this week, take the mid tier. If you’re rebuilding your whole operating system, the flagship is for you. No hourly consulting. No generic “AI strategy” decks.
Entry / Self-serve diagnostic
$129
DTC Stack Audit
A self-serve diagnostic that scores your Shopify store across tracking, analytics, theme performance, and attribution.
// preorder opendetails
Mid / Course + Templates
$497
The Operator's Stack
Video course, production templates, Claude Code skills pack, and 6 months of async Slack.
// preorder opendetails
Flagship / Full system
$1,997
One-Person Studio OS
The complete operating model for running a solo practice that outships agencies.
// coming soondetails
Productized / Shopify
$349
DTC Theme Starter
A production Shopify theme for DTC brands, with Meta CAPI already wired and Core Web Vitals tuned.
// preorder opendetails
Productized / AI Workflows
$149
DTC Audit Skills Pack
12 production Claude Code skills that run a DTC operator's full diagnostic stack. 4 more skills shipping free.
// available nowbuy
$ cat /etc/pricing.conf
A few things you’re already wondering.
- Can I trust one person with everything?
- >I'd rather show you than talk about it. Every case study on the site has the dates, the tools, and the result. The work speaks for itself.
- I need a real team.
- >Totally get that. I've done all five of these roles hands-on, so you're getting team-level coverage from one person. I also work alongside your existing people when you have them.
- What if you get hit by a bus?
- >You get documented systems, knowledge transfer artifacts, and agent recipes from day one. If anything happens, your team keeps shipping.
- You're probably too expensive. Or too cheap.
- >All pricing is published on the site. Products are fixed price. Retainers are time boxed. What you see is what you get.
Q.01
Q.02
Q.03
Q.04
$ exit 0
Notes from people who signed off on the work.
Quotes pulled directly from past clients and collaborators. Real people who hired the work, signed off on it, and were willing to put their name on the experience.
MD–001 · FILED01 / 10
Mike's been a great source of encouragement and wisdom in a time where I needed direction in my business. He's been a partner, a friend, and an awesome mentor in this process and I'm looking forward to continuing our professional and personal relationship.
Eric Sin
Founder & CEO / 2717 Design
5 / 5 · VERIFIED
auto-advance · 8s
$ ls /testimonials/ | shuf
Let’s fix
some problems.
Instead of briefing four vendors, you work with one person across brand, code, infrastructure, compliance, and growth. You get dated receipts, published pricing, and an agent library you own after the engagement ends. You work with me directly. That’s kind of the whole point.
or email direct hello@michaeldishmon.com